LADBIBLE AUSTRALIA CREATES EXCLUSIVE CANNES IN CAIRNS BEER

LADbible Group has teamed up with The Good Beer Co and Sobah to release a special edition Tropical Lager Coral’ation beer (TLC) for this year’s Cannes in Cairns festival to support and raise awareness for Sea Women of the Great Barrier Reef. Sea Women of the Great Barrier Reef is an initiative created and run … Continued

TWO WINS AT CAMPAIGN MEDIA AWARDS

We are celebrating after being named the most awarded media owner at the Campaign Media Awards. Our campaign with Budweiser during the World Cup came out on top in the Branded Content, Social category and we were also awarded Gold in the Best Social Strategy category for our campaign with Tango, in collaboration with mSix&Partners, … Continued

NEW REPORT REVEALS GEN Z MEDIA CONSUMPTION

New research has revealed that nearly half of Gen Z aren’t planning beyond the next 6 months. Gen Z are short-term planning rather than long term life events – to celebrate small wins but also due to the unpredictability of the future.  The survey, by leading publisher LADbible Group asked 2000 18-24 year olds from … Continued

SNOWBOMBING

LADbible Group partnered with Snowbombing festival on a series of activations across Snowbombing 2023, to bring the festival experience to life in a distinctively LAD way. As the voice of the youth generation, LADbible Group created social content from the festival and published it across LADbible’s channels to showcase the event to its audience.  During … Continued

LBG MEDIA

We announced another strong set of financial results for the year ended 31 December 2022. Our revenue grew by 15%, including a record Q4 revenue, a positive performance against a challenging market backdrop. This result is a testament to the hard work of the whole team, who continue to drive the business forward. 2022 proved … Continued

MINUTES WITH SHORTLIST AT NEW VOICE AWARDS

Minutes With, our flagship interview series, has been shortlisted for Best Social Series at the New Voice Awards, at Edinburgh TV Festival. With over 100 episodes, Minutes With shines a light on extraordinary individuals with episodes featuring a plane crash survivor, terrorist turned spy along with names such as KSI, Rishi Sunak and Emily Atack. … Continued