CULTURAL INSIGHT Quantify Me: More people are using self-monitoring tools to quantify themselves and their behaviour. One third of global consumers now own a wearable device vs. one fifth in 2017. A quarter of UK consumers use personal health tracking apps at least one a month. CATEGORY INSIGHT Tech & The Metaverse: Last week, … Continued
LADbible Group win ‘Media Brand of the Year’ at the Media Week Awards 2021! Known as the most prestigious celebration of commercial media in the UK, LADbbile Group are honoured to have received this incredible accolade. The judges recognised LADbible Group for producing content that brings positivity, as well as for tackling important social topics, … Continued
LADbible Group has announced the appointment of Alex Morris as Director of LADstudios, the data-driven factual entertainment division of LADbible Group, the world’s biggest social publisher and content creator. Former Chief Creative Officer of Barcroft Studios, Alex will lead a global team at LADstudios with a remit to increase the size of the department by … Continued
LADbible Group won TWO awards at the Broadcast Digital Awards, a ceremony that celebrates the most innovative, interactive, and creative digital content of the year hosted by Broadcast Magazine. Following the launch of LADstudios this year, the in-house production and content studio, LADbible Group are thrilled to be recognised for ‘Best Original Web Channel’ for … Continued
LADbible Group, has today released its Gender Pay Gap for 2021. As a business, we believe that it’s important to be transparent. This is the first year that we are reporting on our gender pay gap and whilst we are only currently required to publish our 2020 data, we’ve decided to use this opportunity to … Continued
LADbible Group took part in The Princes’ Trust Kickstart ‘Opportunity Hour’ panel event hosted by KISS FM’s Tyler West. Phoebe, one of our 16 Kickstarter’s who joined in May, sits within the Client Solutions team and was on the panel with live Q&A to chat through how she landed a place on the scheme, her experiences … Continued
Last weekend, LADbible took a trip to Parklife Festival as their official media partner along with 80,000 festival go-ers to see off the summer. As the voice of the youth generation, LADbible was the perfect partner to host on-the-ground activations throughout the weekend. The LADbible team was present through vox-pops and created original content with … Continued
Is two-way engagement the best way to attract youth audiences? Watch our Director of Data, Intelligence and Planning, Anna-Lee Bridgstock, at YMS 2021 as she gets to the root of this question, discussing the opportunities two-way engagement can give to agencies and brands via attention economy. We know that people are overloaded with content and … Continued
LADbible Group are delighted to learn they have been shortlisted in two categories for The Drum Awards for the Digital Industries, one of the longest-running global competitions in the calendar. The first shortlist is within the B2B sector for the launch of LADx, LADbible Group’s display video advertising product that teamed up with audience favourite … Continued