LADbible Group is proud to be taking part in Plan International’s Girl’s Takeover, as part of International Day of the Girl, to help the representation of girls and young women in media. Dunmi, an aspiring journalist from Coventry took over from Solly as CEO for a day that saw her getting to grips with … Continued
New research released today by LADbible Group and The Prince’s Trust reveals that the younger generation do not feel able to chase their dream jobs, citing a lack of opportunity (36 per cent) as the number one obstacle. Other factors that are holding young people from having a dream job are money (35 per cent), … Continued
In a new research study published by SPORTbible Australia, powered by our public research agency LADnation, LADbible uncovers invaluable insights into how youth audiences consume sport in 2023. Understanding the Australian Sports Fan 3.0 explores: the factors shaping the experience of today’s Australian sports communities what content sports fan are consuming and where they’re engaging … Continued
We’re stand in pride with the Lionesses. The teams’ fighting spirit and achievements to date have changed the game forever and we’re celebrating that via SPORTbible by taking over digital OOH sites in London and Manchester, brought together by Ocean Outdoor. In addition, we paused all advertising and launched takeovers across the LADbible, Tyla, and … Continued
In our journey to uncover the state of the youth nation, we surveyed 2000 18-24 year olds from our LADnation community. This deep dive showed 5 key areas to be aware of when engaging with Gen Z in 2023- media consumption, connecting with them, what community means to them, working 9-5 and how they … Continued
LADbible Group is the official media partner for Mayor of London’s ‘Maaate’ campaign, creating original content and amplifying across its platforms to its engaged youth audience. Via LADnation and as part of the campaign, we’ve conducted research into our audience’s views and experiences of sexual harassment. Summary: 99% of our audience are aware there is … Continued