In a new research study published by SPORTbible Australia, powered by our public research agency LADnation, LADbible uncovers invaluable insights into how youth audiences consume sport in 2023. Understanding the Australian Sports Fan 3.0 explores: the factors shaping the experience of today’s Australian sports communities what content sports fan are consuming and where they’re engaging … Continued
We’re stand in pride with the Lionesses. The teams’ fighting spirit and achievements to date have changed the game forever and we’re celebrating that via SPORTbible by taking over digital OOH sites in London and Manchester, brought together by Ocean Outdoor. In addition, we paused all advertising and launched takeovers across the LADbible, Tyla, and … Continued
In our journey to uncover the state of the youth nation, we surveyed 2000 18-24 year olds from our LADnation community. This deep dive showed 5 key areas to be aware of when engaging with Gen Z in 2023- media consumption, connecting with them, what community means to them, working 9-5 and how they … Continued
LADbible Group is the official media partner for Mayor of London’s ‘Maaate’ campaign, creating original content and amplifying across its platforms to its engaged youth audience. Via LADnation and as part of the campaign, we’ve conducted research into our audience’s views and experiences of sexual harassment. Summary: 99% of our audience are aware there is … Continued
For a third year running, LADbible were media partners of the The Prince’s Trust ‘Young Change Maker’ Award. On the red carpet, LADbible spoke to brand ambassadors about their involvement in the charity including Gareth Southgate for #mentalhealthawarenessweek, Stanley Tucci and Rylan Clark. Daily LADness content was published across Instagram to our audience of 12.9 million … Continued
LADbible Group has today announced the launch of LADstudios, its data-driven factual entertainment division, in the US. The launch cements the publisher’s ambition to develop original content production in the region, to target the younger generation on its platforms. LADstudios will focus on producing dedicated content for an American audience, building AFP commissions and sponsorships and … Continued
SPORTbible Australia, has extended its landmark partnership with the Parramatta Eels Women’s team for a further two seasons, until the end of 2024 playing season. SPORTbible Australia will remain a key partner with branding on the back of all playing jerseys and training kit sleeves worn by the Parramatta Eels team in the National Rugby … Continued
Joe Williams, Head of Immersive, offers a window into how advertisers can utilise technology to enhance their storytelling and, of course, how AI enters the mix. Listen in now on IAB.