Is two-way engagement the best way to attract youth audiences? Watch our Director of Data, Intelligence and Planning, Anna-Lee Bridgstock, at YMS 2021 as she gets to the root of this question, discussing the opportunities two-way engagement can give to agencies and brands via attention economy. We know that people are overloaded with content and … Continued
LADbible Group are delighted to learn they have been shortlisted in two categories for The Drum Awards for the Digital Industries, one of the longest-running global competitions in the calendar. The first shortlist is within the B2B sector for the launch of LADx, LADbible Group’s display video advertising product that teamed up with audience favourite … Continued
LADbible Group, has today released its Diversity and Inclusion Report for 2021. Last year, we set out a strategy that meant we were better representing our audiences and gave those who do not have equal opportunities a voice. To ensure we are committed to our long term ambitions and are building a diverse and inclusive … Continued
Today, LADbible Australia and Amazon Prime Video announced a ground-breaking new six-episode documentary series, UNHEARD, the first feature produced by LADbible Australia Originals and with production funding from Screen Australia. The UNHEARD series gives voices to the victims of racial injustice in Australia, providing a global platform for powerful stories and critical issues to be … Continued
LADbible Group is thrilled to announce that they have been shortlisted at the Campaign Big Awards this year for their first-ever automotive campaign with Toyota. The in-house creative team Joyride worked with Toyota and and m/SIX to create an original series; ‘Fantasy Road Trip.’ Hosted by Gen Z icon and YouTuber Max Fosh, they took … Continued
In the latest move to support up and coming talent, UNILAD has partnered with TikTok to spotlight unsigned emerging artists. UNILAD hosted two unique live performances in-house at LADstudios, with Q&As with four talented music artists, all of whom were featured in TikTok’s summer music marketing campaign for unsigned stars. The lives were broadcasted live … Continued
Leading social sports publisher, SPORTbible, has marked Ronaldo’s move today by releasing a new billboard in Manchester Piccadilly Train Station in the style of Manchester City’s now infamous Carlos Tevez poster. The poster, released in 2009, was originally created to reportedly rile up Sir Alex Ferguson and welcome Carlos Tevez to Manchester City after he … Continued