LADbible Group has launched LADcreator Network, allowing brands to tap into the world’s best creators. The LADcreator Network unites and amplifies the world’s best creators, allowing brands to tap into key target communities, using creators who actually influence business outcomes. LADcreator Network has access to over 50,000 verified UK creators, who are then hand selected … Continued
LADstudios, the data-driven factual entertainment division of LADbible Group has announced its expansion into podcast and vodcast production with the launch of two new digital entertainment show brands. Following partnerships with Audioboom and Spotify, LADstudios will launch ‘Extraordinary Lives: The Minutes With Podcast’ and ‘SPORTbible Stories’ across multiple podcast platforms and as vodcast episodes. ‘Extraordinary … Continued
SPORTbible partnered with Boxpark during one of the calendar’s most highly anticipated sporting events, whilst simultaneously reinforcing BOXPARK as the nation’s leading fan zone for live sport. We covered the tournament on our channels and the Lionesses’ progression, with live updates from each game and interviews with fans, popular figures and footballers to capture the … Continued
LADbible Group reach 2/3 of Gen Z every month with our content. We know what they want to watch, but we wanted to understand more about how they spend their free time. Are they “always on?” What are their hobbies? How are they spending online? We asked our 50,000 strong LADnation panel of Gen Z … Continued
Gen Z are a big cohort that cannot be ignored – they make up roughly 20% of the population and will soon be over a quarter of the active workforce. It is no surprise that employers are keen to understand the needs of this cohort, and how their attitudes and opinions on working will shape … Continued
Several members of the LADbible Group team attended Edinburgh TV Festival to hear more about the future of TV, as well as participate in two panel sessions. First up was ‘Digital Media Killed the TV Guide’ with our Head of Data, Anna-Lee Bridgstock backed by our TV report, to dive into how viewers navigate a multitude of … Continued
With inflation soaring and the economy being a worry for so many, Gen Z and youth consumers may be altering their behaviours this Christmas. This means trends such as starting their Christmas shopping earlier, buying own label products vs branded ones and also spending time shopping around to find the best value will be important … Continued
A new survey commissioned by leading publisher LADbible Group has revealed over half (56%) of 18-44 year olds in the UK – around 11.8 million people – currently use someone else’s login details to access a streaming service. In a report that highlights the challenges that streaming services face to attract paying subscribers in the … Continued
We’re proud to announce that LADbible Group has been shortlisted for Sales Team of the Year at the 2022 Media Week Awards by Campaign, plus 3 more amazing awards. LAD360, our branded content division for Sales Team of the Year Our campaign with The Army ‘A Soldier is a Soldier’ for media idea under 250k … Continued
LADbible Group is committed to fostering a business which focuses on diversity, inclusion and a sense of belonging for its employees – to ensure that people feel empowered and comfortable to come to work and be their true authentic selves without fear of judgement or discrimination. The launch of the Trans and Non-Binary Inclusion Policy is … Continued