Knowing Me, Knowing EU

10. Feb 2017

We got a bit political with our marketing campaign, Knowing Me, Knowing EU. Tasked with driving the EU referendum youth vote we created a social-first content campaign to ramp up debate and drive audience registration.

  • — Turning Apathy Into Action

    Our editorial team created an array of content humanising both sides of the referendum and injected a bit of humour into it. Unsurprisingly, our audience showed themselves to be quite politically conscious and had a lot to say about the issues.

  • — The Results

    · 40M reach on campaign content

    · 650K shares, likes and comments

    · 75K voter registrations