10. Oct 2017
The award nominations continue to roll in for LADbible Group, with 11 to our name in the past two weeks alone.
This is the most successful period for awards in our short 5-year history and highlighting LADbible’s growing reputation within the industry for creating the most impactful branded content and social responsibility campaigns aimed at the 18 to 30 age demographic.
Firstly, we’re excited to announce that we received a highly credible four nominations at The Drum’s Content Awards this year:
• Best Use of Content on Social Platform – UOKM8?
• Best Use of Content on Social Platform – LADbible x Channel 4’s ‘We Built This House’
• Best News/Media/Publishing Content Marketing Strategy/Campaign – Redefining LAD in 2017
• Best Not-for-Profit/Charity Content Marketing Strategy/Campaign – RNLI ‘Respect The Water’
We’re equally delighted to be in the running for three awards at The Drum’s Social Buzz Awards this year. These include ‘Best Use of Facebook’, ‘Best Video’ and ‘Best Social Initiative’.
We’ve also picked up two nods at The Lovie Awards 2017. One for ‘Best Overall Social Presence’ for LADbible, and one for ‘Best Social Video Series’ for UOKM8?.
Our ongoing mission to “redefine LAD” has been recognised, with the content on our Facebook channel proving the most impactful in this.
Our view is that a “lad” is an everyday hero, a boy or a girl, of any age and background, who is honourable and enjoys the light-hearted aspects of life.
UOKM8? continues to prove its reach in raising awareness of mental health, with our video and initiative on social being identified as influential.
Last year’s campaign tackled the stigma surrounding topics such as suicide and depression, and gave our audience an inclusive space to open up about any mental health issues they may be dealing with.