25. May 2017
SPORTbible step up a gear and join Formula 1
This weekend in Monaco, the Sahara Force India cars will be driving with our SPORTbible logo.
Team Principal of Sahara Force India, Vijay Mallya, said, “We are delighted to welcome SPORTbible to the Sahara Force India family. They are an exciting brand, reaching out to engage a dynamic group of young fans who are going to shape the future of our sport. This partnership is a testament to the growing appeal of our team with the younger generations, who identify with our can-do approach and our friendly, yet professional attitude.”
SPORTbible.com is going to be increasing it’s coverage of F1 content, with a dedicated on-site hub featuring the latest news, commentary and opinions. Our team will be at some of the biggest races this year, with exclusive access inside the Force India camp and their drivers, Esteban Ocon & Sergio Perez.
Launching at one of the biggest Formula 1 racing events this weekend, and running through to the end of the season, SPORTbible will be bringing the action to the masses with Instagram Stories.
Arian Kalantari, LADbible Group co-founder, said, “We’re excited and incredibly proud to be partnering with Sahara Force India. There’s a great deal in common between our two businesses – they are young, focused and delivering results in a competitive environment, just like us. Together, we’ll be collaborating to deliver a unique angle on the world of F1 for the smartphone-first generation”