18. Sep 2017
With great social media power comes great social responsibility.
We are initiating change and raising awareness of global environmental harm from plastic pollution. Since its launch in late August 2017, our Trash Isles campaign is actively driving honouree citizens – with over 115k petition signatures so far. It now has a population greater than 17 world countries.
As The Drum recently highlighted (September 2017): “The Trash isles is pivotal to LADbible’s brand positioning”. As a group, we are socially responsible for our vast and diverse online community – especially millenials and the 18-34 age group. Making the world’s first country made of trash its last, is just the beginning…
Read the full article here: LADbible is attempting to match its social media power with social responsibility