05. Nov 2018
LADbible and Universal Music On Demand have partnered to launch ‘LADbible Presents Acoustic Room’ a ground-breaking partnership to promote the best emerging artists to the widest possible audience across social and digital platforms.
The unique proposition involves capturing new artists in relatable ways through live acoustic sessions, intimate interviews and documentary footage. The resulting videos will be published every Friday on LADbible to its 62m+ social following, along with the audio tracks being released for streaming and download on all major music services; whilst being featured on UMOD’s Acoustic Room playlist, which has over 417,000 followers.
LADbible Presents Acoustic Room aims to recapture Friday evenings as an appointment to view the most exciting emerging artists.
Across the 12-week first series, LADbible Presents Acoustic Room will feature a wide mix of artists including Mabel, The Manor, Lewis Capaldi, Ray BLK and many more.
The series kicked off on Friday (November 2) with the exceptionally talented Mabel, with an acoustic version of her hot new single One Shot. With a UK Top 10 hit and a BRITs Critics’ Choice Award nomination already under her belt, Mabel is well on her way to international pop stardom. For her session, the Polydor-signed act takes us back to where it all began, Moth Club, Hackney – the location of her first ever gig. In this intimate setting, Mabel talks about her life and the song that has helped inspire her career in the music industry. The single One Shot is followed a week later with Ring Ring which features the hugely successful DJ/producer Jax Jones performing alongside her.
Next up will be South London’s finest, The Manor. The Virgin EMI-signed hip hop-goes-UKG-goes-R&Britpop trio show us around La Rascasse, Beckenham – the place where they met as a group and where The Manor was born.
Arian Kalantari, Co-Founder LADbible Group, says: “Increasingly youth culture, music and social media go hand in hand. As the most engaged social publisher in the world, we’re excited to partner with Universal Music On Demand to bring exclusive new music content to audiences of millions. This social-first approach has the potential to redefine how the entire music industry markets and promotes emerging artists.”
Simon Barnabas, Managing Director, Universal Music On Demand says: “With so much musical choice at an audience’s fingertips, launching new and emerging artists poses challenges for the music industry. This strategic partnership between UMOD and LADbible is the perfect alignment of exciting audio-visual content being shared with a massive, highly engaged and well targeted audience. By joining forces with LADbible, the phenomenal scale of their reach will not only benefit our playlist’s profile, but the individual artists will receive an almighty boost from this additional exposure.”