01. Sep 2017
We formed a real-time content partnership with Netflix.
As a group, we excel at reactive storytelling. So we saw an opportunity to partner with Netflix – for the release of Narcos Series 3 – to create a relevant takeover campaign tied into the breaking news, rumour mill and fan buzz on football’s Transfer Deadline Day (August 31st 2017).
With our SPORTbible community and fans of the Netflix original show in mind, Deadline Dealings was born – and The Drum recognised our unique real-time content partnership.
From comedy subtitled Narcos footage to hilarious Pablo Escobar memes, we channelled our in-house creative juices to deliver inclusive, informative and funny content.
Read the full article here: Netflix and SPORTbible Form Real Time Content Cartel